Award-winning public relations and strategic communications executive and trusted C-suite advisor known for maximizing brand awareness and engagement among internal and external audiences for organizations spanning health care and other sectors. Relies heavily on market data, leveraging insights to identify the highest potential targets and to craft multi-channel marketing/PR initiatives that support business objectives and deliver exceptional value. Multifaceted expertise across crisis management, government relations, grantmaking and community outreach (particularly to underserved populations.
Developed and supported public/private partnerships that elevated Kaiser Permanente’s (KP) brand and cemented KP’s position as a leader in community and children's health in Santa Clara County.
Acted as facility liaison and media spokesperson for two hospitals, four clinics and later a senior vice president for a business public advocacy group with regional and national exposure.
Helped nonprofit healthcare organization minimize business liability through effectively managing direct investments in community health.
Nurtured and coached highly-regarded MarComm teams comprised of communications, event management, social media at the Leadership Group and an award-winning KP Norcal Public Affairs team including grantmaking, community relations and government relations that received numerous awards for community service and innovative partnerships.